TAKE THE GUESS WORK OUT OF GROWING YOUR SUNLESS BUSINESS!
SCALED SUNLESS by SHONNA DEXTER
Build the business & lifestyle you desire directly with me, my team and the outside experts we know, work with and trust. These are the same people who have helped grow my business, Recreating Rays, by 500% in the last five years.
I know exactly how you’re feeling because I’ve felt it, too.
Confused. Overwhelmed. Worse yet? Alone.
You want to grow your sunless business so you can create the lifestyle of your dreams. But you have no idea what your next best step is. So instead of taking action, you’re ruminating in all the possibilities and only confusing yourself more…keeping yourself from making any forward progress.
Or maybe you’re numbing your confusion by scrolling Instagram and seeing how seemingly every other spray tan artist is absolutely killing it. They obviously have it all figured out and you can only imagine how great their life must be.
You want their life and their business…or at least the version of those that you’re creating in your own mind. You think you’re falling behind and you will never achieve your dreams.
You’re not alone.
You’re likely in one of two places with your business…
You know you need more clients, but you’re out of ideas and don’t have the money or marketing knowhow you think you need to acquire them.
Basically, you have more time than money.
Or maybe you are booked and busy and losing your mind without an hour in the day for you? You want off the hamster wheel that your life has become. Essentially, you have more money than time.
I’m Shonna Dexter & I’ve lived both of these realities.
I started my spray tanning business out of the basement of my home as a side gig to my corporate job in 2011. Back then there was still such a stigma around sunless…I practically had to pay people to even give it a try. I had zero idea how to grow or run a business, but I had a passion for spray tanning that burned deep. I didn’t make enough to pay myself a real salary for five years!
Today, more than 13 years after starting my business, sunless is a normal part of beauty routines and a “must have” service for many before any big occasion. I’ve grown my baby, Recreating Rays, to two locations with more than 25 staff including Salon Coordinators, Spray Tan Artists and a management team that oversees all daily operations allowing me to work ON instead of IN the business. We bring in over $650,000 annually in sunless-only, in-studio sales and my salary is five times what it was in the corporate world.
I’ve made my dream a reality with a lot of hard work, sleepless nights, money wasted, big mistakes and even bigger risks. Now, my purpose is helping others achieve their dream in the sunless industry without all of the time, money, heartache and self-doubt it required of me.
Scaled Sunless is a monthly membership for sunless professionals where we take you behind the scenes of Recreating Rays and show you how we’re doing it. We will walk hand-in-hand with you and not gate keep a single thing along the way.
We’ve figured it out so you don’t have to!
You’ll get access to every strategy we use inside of Recreating Rays and follow along AS WE EXECUTE THEM. We’ll share what works, what doesn’t and how we’re pivoting in real time. We’ll tell you how much everything costs, how much we make and give you ideas to make the same things work for you.
Basically, we’re handing over the blueprint we’ve worked for 13 years to create…for only $97 per month.
This is literally TENS OF THOUSANDS of dollars worth of knowledge and 13 years of my own experiences, wins and mistakes for less than the income of two tans per month.
Scaled Sunless is Here!
This group coaching program is specifically for sunless pros who have or are looking to scale their sunless businesses in the next year.
What do I mean by “scale”?
If you’re ready to scale then you likely already have a steady stream of clientele…but you know you’re always looking for more! You may be considering hiring or looking to add another service. Maybe you’ve already hired and now you’re ready to add location number two. Basically, if your business is already pretty well established, regularly producing $5000+ revenue months and you know you’re destined for MORE…this is for you!
This program is NOT for brand new artists.
I do not want you to waste your money and feel overwhelmed.
Twice per month you’ll get to hop on calls, speak directly with, ask questions of and collaborate with me and other group members.
Quarterly I will also feature calls with my right hand gal, Amanda Moore, as well as small business finance expert, Sarah Hays. In addition, I will regularly facilitate conversations with outside experts we work directly with, or we personally know and have vetted, who have expertise in an area that can help you grow personally or professionally.
Business topics will include things like retail sales, product development, email marketing, sales and promotions strategies, Google listings, SEO, sunless science…and on and on.
Personal development topics will include things like avoiding burnout, time management, mental health, physical health, imposter syndrome and generally walking with you as you create a lifestyle you love.
We’ll also ask YOU who you want to hear from and will facilitate those conversations.
I’m grateful to know some of the best in the biz and can bring them straight to you thanks to the relationships I’ve developed over more than a decade in the industry.
Your passion for sunless is my purpose!
Dream it
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Build it
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Grow it
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Dream it • Build it • Grow it •
Proven Results
Amanda H, Glow on Girl Beauty
Working with Shonna to revitalize my business was the best investment I’ve ever made for my business! After nine years of spray tanning and being a small business owner I was finally in a season of life to really pour into my business and grow it so I reached out to Shonna because I’ve always admired her transparency about her own business.
In just seven months my overall gross sales are up 158%! I’ve added in my own branded retail line, a membership program for my clients that’s wildly successful, brand ambassadors to spread the word and established a pay structure for my employee that actually works for my business and will allow me to grow and hire more employees in the near future!
10/10 recommend working with Shonna no matter where you are in your sunless journey!
Stephanie S, Honeykissed Spray Tanning
After just a few one-on-one sessions with Shonna, I feel more prepared and empowered than ever to make the best moves for my business growth. Not only has she given advice on every facet of the business, she’s also been there as a sounding board of encouragement when the lows of business make me want to stop in my tracks instead of pushing forward.
There is nothing more valuable than speaking to someone who has been in the trenches, doing exactly what it is you envision for your business and has proven it can successfully be done. Shonna has been there, she’s figured it out, and I cannot recommend her enough.
Ceci R, Everything Beauty
Working with Shonna is a life-changing experience, not only from a business standpoint, but also on a personal level. She helped me see how business and life are deeply intertwined and really one in the same.
Shonna is kind, patient, honest and willing to share so much of her knowledge. Working with her has saved me time, money and so many potential mistakes.
Now is your time to shine!
Are you ready to consistently acquire new clients, create recurring revenue and work within a community who is as excited and dedicated as you are?
Do you want to save time and money, create peace of mind and feel confident and empowered in your decision making?
If you want sound guidance you can trust from a single source who has been there and done that and the team of experts who’ve helped along the way then…